EDVIGE SPIZZIRRI

THE STATE NEWS

Where reporting meets the scroll.

SOCIAL MEDIA EDITOR / CONTENT CREATOR

I turn reporting into content people actually stop for, and a lot of that comes down to how it looks, how it’s framed and what makes someone engage with it.

IMPACT

267,955

views on top post

+2460

followers in 90 days

216

pieces of content in 30 days

ROLE & EXPERIENCE

Social-first storytelling for a newsroom audience.

ROLE

Social Media Editor/Coordinator and former content creator for The State News.

TOOLS

Canva, Adobe Premiere Pro, CapCut, Illustrator and Photoshop.

FOCUS

Daily posts, short-form video, graphics, visual consistency and audience growth.

From August 2024 to July 2025, I worked as a content creator for Michigan State University's student-run newspaper, The State News. In this role, I created daily posts based on our reporting using Canva, produced short-form video covering sports, news, and arts and culture using Adobe Premiere Pro and CapCut, and designed graphics such as game-day previews, final score graphics, and holiday posts using Adobe Illustrator and Photoshop.

Through this role, I learned a lot about design, multimedia storytelling, social media strategy, and working on tight deadlines.

In August 2025, I was promoted to Social Media Editor/Coordinator, where I now lead daily social strategy and oversee how our content is presented across platforms. I focused on creating a more cohesive and recognizable style across our social channels, and played a key role in updating the format of our Instagram posts to make them more visual, consistent, and engaging.

Through this work, I also helped grow our Instagram presence to over 22,000 followers.

VISUAL SYSTEM

Instagram Layout Evolution

At The State News, I helped shift our Instagram from an inconsistent layout to a more structured and recognizable visual style.

Before
The State News Instagram feed before redesign
Transition
The State News Instagram feed during redesign
After
The State News Instagram feed after redesign

SELECTED WORK

Graphics, posts and social packages.

A selection of graphics and posts I designed to support breaking news, sports coverage, student life and audience engagement.

Meet the State News Instagram graphic
MSU Survival Guide social media graphic
Final score graphic for Michigan State sports coverage
Spartans win graphic for Michigan State sports coverage
Print edition promotion graphic for The State News
Top stories social media layout for The State News

WRITING

Along with social content, I’ve also contributed written work. Here’s one piece I worked on that I’m especially proud of.

Read the story →